Unit 2 Blog 2

The Unit 2 reading had been barely introduced to how the tipping point functions in real-life. But Gladwell’s point is clear, and  that point is that a few special people that present information in a memorable way in the right context can change the courses of history. He hopes his readers will “take these ideas and apply them to other puzzling situations and epidemics” (Gladwell 29). The main assumption with this goal is that his work will reach some of those special people who have the ability by his own measure to cause a tipping point. He also assumes that understanding a concept in a book can immediately allow it to be enacted in everyday life. Gladwell’s optimism may spring in part from the well of scientific evidence supporting his argument and the extraordinary real life examples he researched and presents. His proximity to fellow researchers and their work shows that he and those extraordinary few around him can apply these changes. He sees thing from scientist perspective, and in science application is everything. This is science based leading to the conclusion that anybody can apply the “Law of the Few, the Stickiness Factor, the Power Context” once empowered with information (Gladwell 29). The main implication here being that if every author uses these laws to land on the bestseller list, or if every business uses these laws to a become Fortune 500 company, then no author or business would really have uniquely effective marketing. If everyone is empowered by this information, then no is really empower because the entire playing field has been changed.